everything is felt before it is chosen
In the wedding world
Brides are emotional buyers. They need to be able to see you in their vision and feel you as part of their day long before they ever inquire. If your website doesn’t spark that connection instantly, the moment passes and so does the booking.
That’s where my work comes in. Together, we’ll translate your artistry, personality, and process into your website so that feels like you, speaks to them, and positions you as the obvious choice, not just another option.
everything is felt before it is chosen.
When your website falls short, the right couples feel it and they move on.
In this industry, you’re not just selling a service. You’re selling trust, emotion, and the feeling of “they're the one.” Your online presence should make that decision effortless.
Whether you want a fully custom site that carries your brand with precision, or a strategic template you can elevate on your own, you deserve a website that finally matches the level of your work.
Hi, I’m Jessica — a multi-passionate designer, creative, mother and former bridal makeup artist.
I’ve never taken the traditional path in life, but I’ve always followed the one that felt true to me. My web design career started during my makeup artistry years, around the time I found out I was becoming a mum. Those nine years in the wedding industry taught me something most designers never learn: brides say yes when something feels right.
With a background in bridal artistry and coaching, I design with empathy, clarity, and a deep understanding of how people think, feel, and decide. Your website should meet your dream couples where they are whilst creating trust, sparking emotion and guiding them toward choosing you.
I get the season you’re in because I’ve lived it too.
The admin. The pressure. The juggling. The hope that your site is “doing enough” while you handle everything else.
You want someone who gets it and can build it right.
And that's when you found me.
I’m Not Just a Web Designer
I'm one of you.
how to get started
Choose the experience that fits your needs
The semi-custom experience
For the DIY-er who wants a stunning, strategic website without the custom price tag. Pick your favorite design, plug in your content, and launch with confidence. Built to help you launch fast.
Start with one of my signature templates and I’ll personalize it to fit your brand, voice, visuals, and vibe. A polished, professional site done for you in just two weeks.
Your story, your brand, your experience built from the ground up. A completely custom Showit website designed to feel one-of-a-kind and convert your dream couples. 6–8 week turnaround.
showit templates
full custom website
HOW IT WORKS
(it's honestly this simple)
Step 1
Step 2
Step 3
Step 4
You’ll fill out a quick inquiry form and book a short call so I can understand your goals, your aesthetic, and what you need your website to actually do for your business. This is also where we see if we're a good fit.
You’ll receive a proposal, pay your deposit, and get your project officially on the calendar. You’ll also get access to your Notion client hub so you know exactly what’s happening and when.
We dive into the creative work. I guide you through a streamlined process, whether we’re building semi-custom or fully custom and you’ll always know what I’m working on, what I need from you, and what’s coming next. You review, approve, and we refine as needed.
When the final details are in place, we launch on your set date. Your new site arrives like a reveal moment that's refined, aligned, and crafted to attract the clients who feel like a “yes” the moment they land.
Lumen & LACE
A wedding content creator known for effortless elegance needed a website that matched the depth and detail of her work. We built a clean, editorial design that highlights her artistry, builds instant trust, and guides brides from “just looking” to absolutely her.
They needed a website that didn’t just display their talent but translated the feeling brides have when they sit in their chair. The warmth. The trust. The quiet moment of “yes, she’s the one.”
Clean structure. Intentional white space. Editorial typography. Visual storytelling designed to guide brides from curiosity to conviction.
the latest case studies
Designed to be desired at first glance
Client Words That Matter.
love notes from the pros
I am so over the moon grateful to have worked with Jessica on my website makeover. Working with Jess was like working with a close friend who was as invested in its success as much as me. She was so communicative throughout and her natural intuition and creativity were incredible. She saw the essence of my brand so clearly without me having to really go into detail about it which is a true gift. I am obsessed with everything about my new website Jessica will be my go-to web designer for the rest of my life, I’ve already referred multiple people to her and I can’t recommend her more highly! Love you, Jess and THANK YOU!
— Nicole Frazier
Jessica was a dream to work with! I knew I wanted her to design this website not only because of her design skills but also her deep knowledge of the equestrian world - it was the perfect combination. She was so easy to work with and so understanding of any changes & hiccups we had. The website is completely unique to anything else in our industry and we couldn’t be happier with the final result!
— Amber Broder
Client Words That Matter.
love notes from the pros
I am so over the moon grateful to have worked with Jessica on my website makeover. Working with Jess was like working with a close friend who was as invested in its success as much as me. She was so communicative throughout and her natural intuition and creativity were incredible. She saw the essence of my brand so clearly without me having to really go into detail about it which is a true gift. I am obsessed with everything about my new website Jessica will be my go-to web designer for the rest of my life, I’ve already referred multiple people to her and I can’t recommend her more highly! Love you, Jess and THANK YOU!
— Nicole Frazier
Jessica was a dream to work with! I knew I wanted her to design this website not only because of her design skills but also her deep knowledge of the equestrian world - it was the perfect combination. She was so easy to work with and so understanding of any changes & hiccups we had. The website is completely unique to anything else in our industry and we couldn’t be happier with the final result!
— AMBER BRODER for Hatherly equestrian
You have completely outdone yourself! We're so happy with everything. I don't know how you got the vision I couldn't even describe from inside my brain out onto a screen, to looking even better than we could possibly ever imagine! I don't know if to call this a rebrand, an upgrade or an up level because none of it sounds quite big and professional enough, it's just WOW!!!
THANK YOU!
— Chloé
You have completely outdone yourself! We're so happy with everything. I don't know how you got the vision I couldn't even describe from inside my brain out onto a screen, to looking even better than we could possibly ever imagine! I don't know if to call this a rebrand, an upgrade or an up level because none of it sounds quite big and professional enough, it's just WOW!!!
THANK YOU!
— Chloé
Jessica was a dream to work with! I knew I wanted her to design this website not only because of her design skills but also her deep knowledge of the equestrian world - it was the perfect combination. She was so easy to work with and so understanding of any changes & hiccups we had. The website is completely unique to anything else in our industry and we couldn’t be happier with the final result!
— AMBER BRODER for Hatherly equestrian
I am so over the moon grateful to have worked with Jessica on my website makeover. Working with Jess was like working with a close friend who was as invested in its success as much as me. She was so communicative throughout and her natural intuition and creativity were incredible. She saw the essence of my brand so clearly without me having to really go into detail about it which is a true gift. I am obsessed with everything about my new website Jessica will be my go-to web designer for the rest of my life, I’ve already referred multiple people to her and I can’t recommend her more highly! Love you, Jess and THANK YOU!
— Nicole Frazier
WHEN your WEBSITE FEELS RIGHT, YOUR DREAM COUPLES know INSTANTLY.
It should reflect the experience you create and make choosing you effortless.
Whether you’re ready for a custom build or a strategic template, the next step is yours.
GET THE BESTIE HERE
START YOUR WEB DESIGN PROJECT
For wedding creatives ready to understand how their website supports their business
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Ⓒ JESSICA DUARTE 2026 | ALL RIGHTS RESERVED | TERMS | PRIVACY
