TO THE MULTI PASSIONATE, THE VISIONARY, THE CREATIVE, THE DREAMER, THE GO-GETTER, THE FOUNDER...

welcome home!

Pro makeup artist turned designer

welcome to my world!

Hi, I'm Jessica!

As a creative multi-passionate, the mundane lifestyle & working a crappy job just to get by was never going to work for me. So i'm on a quest for a sense of freedom whilst creating a career on my own terms.

Welcome to my corner of the internet! If you’re here, I’m guessing you, like me, have always felt a pull for more—more freedom, more creativity, more life on your own terms.

My journey started when I was just 8 years old, moving from the UK to Portugal. It was a daunting change, but it taught me early on how to adapt, thrive, and carve out my own path. At 28, my journey has been anything but ordinary. I grew up with a creative spirit, but the typical career path never felt right. So, I carved my own. From becoming a Professional Makeup Artist to qualifying as a Life Coach and working in hospitality, I’ve spent years helping women look and feel their best, inside and out. But after nearly a decade in the beauty industry, I felt a shift—I wanted to make a bigger impact.

It was during the pandemic that I realised I didn’t just want to make women look good on the outside—I wanted to empower them in every aspect of their lives. So, I became a certified Life Coach, working with women from all over the world, right from my home in Portugal. 

Yet, the creative spark I’d always had was still burning, waiting to be unleashed. In 2023, as I prepared to become a mother for the first time, I realised I needed a new way to create, to connect, and to contribute—one that allowed me to be present for my son while still pursuing my dreams. That's when a full circle moment happened. It brought me back to my roots, where I used to obsess over Tumblr layouts as a teenager and get lost in the world of design. When the opportunity to dive into web design came up, I didn’t hesitate. I knew this was my next chapter—a way to combine all my passions into a career that lights me up.

Now, I’m here to help bold, iconic women like you elevate your brand, streamline your business, and boldly step into the life you’ve always dreamed of.

the

PHYLOSOPHY | ME

My story & where I'm going

I believe deep down that we deserve more than just existing—we’re here to lead, to inspire, and to make our mark. We shouldn’t have to settle for working a job that drains us just to get by. Thanks to the power of the internet, building a career on your own terms isn’t just a dream—it’s absolutely possible. But in today’s digital world, one of the most powerful tools you can have is a website that truly reflects the heart and soul of your business.

A website that not only attracts but converts your dream clients is the key to unlocking your business’s full potential. It’s the cornerstone that brings your vision as a Female Founder to life and the piece that completes your Sales and Marketing ecosystem.

That’s why I’m passionate about creating iconic websites for women like you—bold, driven, and ready to make a memorable impact. Together, we’ll craft an elevated online presence that not only captures who you are but also turns your female founder dreams into reality. 

GET TO KNOW ME BETTER

Horses have always been a huge part of my life. I've been obsessed with them since I can remember, but I only started riding at the age of 10. I got my first horse at the age of 16 who I had to sell not long after discovering she had an injury that wouldn't allow her to be ridden any more. That's when Selecta, my horse of a lifetime, came into my life! Together, we've done so much and have memories & accomplishments that I will cherish forever - such as becoming regional champions in the Elementary level in Dressage and qualifying for our first ever Nationals. Later, as she retired from the competition world, I bred with her and along came Profeta who I've bred and backed myself. I still own both horses, and they are one of the main reasons I'm fighting to create a lifestyle and career on my own terms. 

fun fact: I have 2 Lusitano horses of my own, one of them I bred myself!

EQUESTRIAN AT HEART

FIRST TIME MUM

In early December 2023, this little bundle of joy has come to give my life more meaning and purpose. Now more than ever it's important that I am able to achieve my life-long desire of having a career on my own terms, mainly due to the time and location freedom. Being able to work from home to look after, watch and enjoy my little boy growing up without missing bedtime, dinner time and other special moments throughout the day have become a new driving force for me. I'm so excited for this next chapter and joining the mumpreneur club!!!

fun fact: I never saw myself becoming a mum until I met my partner

Due early December 2023, this little bundle of joy has come to give my life more meaning and purpose. Now more than ever it's important that I am able to achieve my life-long desire of having a career on my own terms mainly due to the time and location freedom. Being able to work from home to look after, watch and enjoy my little boy growing up without missing bed time, dinner time and other special moments throughout the day have become a new driving force for me. I'm so excited for this next chapter and joining the mumpreneur club!!!

FUN FACT: I NEVER SAW MYSELF BECOMING A MUM UNTIL I MET MY PARTNER

MOTHER TO BE

LANGUAGES 

Having an English mum and a Portuguese dad, I grew up with both languages. I was born in England where I started school and lived until the age of 8 years old. My parents then moved back to Portugal and I continued school here in a normal Portuguese public school. Growing up being able to speak two languages fluently is something I used to take for granted however, nowadays, I realised how grateful I am to be able to do so!

fun fact: I'm fluent in 2 languages! 

Having an english mum and a portuguese dad, I grew up with both languages. I was born in England where I started school and lived until the age of 8 years old. My parents then moved back to Portugal and I continued school here in a normal portuguese public school. Growing up being able to speak two languages fluently is something I sed to take for granted however, nowadays I realised how grateful I am to be able to do so!

FUN FACT: I'M FLUENT IN 2 LANGUAGES! 

LANGUAGES

MY FAVOURITE THINGS

  • My dogs & horses!
  • Reading
  • Eating delicious food
  • COFFEE! My go-to is a plain expresso, no sugar!
  • Learning about all things manifestation, human psychology, wellness & anything Dr. Joe Dispenza related
  • Listening to podcasts on the go
  • Being in nature
  • Going to the beach & swimming in the sea
  • Painting & creating things with resin
  • Makeup therapy & creating makeup looks for fun

fun fact: I love spending time alone

  • My dogs & horses!
  • Reading
  • Eating delicious food
  • COFFEE! My go-to is a plain expresso, no sugar!
  • Learning about all things manifestation, human psychology, wellness & anything Dr. Joe Dispenza related
  • Listening to podcasts on the go
  • Being in nature
  • Going to the beach & swimming in the sea
  • Painting & creating things with resin
  • Makeup therapy & creating makeup looks for fun

FUN FACT: I LOVE SPENDING TIME ALONE

MY FAVOURITE THINGS

I CREATED A JOURNAL

In December 2023 I launched my very own journal. After trying loads of different ones, I failed to find anything that catered my needs and so, I created my own and put it up for sale on Amazon. I've had such amazing feedback thus far and and so excited that I have created something that so many women love! It's one of my personal achievements during a time I felt lost in life. The whole purpose of the Metamorphosis by Design journal is to help women who want to elevate a create a life on their own terms. 
Grab yours today HERE.

fun fact: this is something I'm extremely proud of and is available to purchase on amazon! 

In December 2023 I launched my very own journal. After trying loads of different ones, I failed to find anything that catered my needs and so, I created my own and put it up for sale on Amazon. I've had such amazing feedback thus far and and so excited that I have created something that so many women love! It's one of my personal achievements during a time I felt lost in life. The whole purpose of the Metamorphosis by Design journal is to help women who want to elevate a create a life on their own terms. 
Grab yours today HERE.

FUN FACT: THIS IS SOMETHING I'M EXTREMELY PROUD OF AND IS AVAILABLE TO PURCHASE ON AMAZON! 

I CREATED A JOURNAL

In my world, creatives & dreamers design a life & career on their own terms